Imagine if you could track every time someone watched your video, clicked on a call-to-action, or filled out a form. And then, imagine if you could use that information to automatically segment your leads and send them targeted marketing messages. That’s the power of video workflows.
Unlock the Power of Video Engagement
Video content is more engaging than ever before. In fact, people retain 95% of a message when it’s watched compared to 10% when it’s read. That’s why businesses are increasingly using video to attract and retain customers.
Track and Segment Lead Behavior
But how do you know if your videos are actually working? That’s where video workflows come in. Video workflows allow you to track key viewer interactions, such as:
- Video watch time
- Percentage watched
- Annotation clicks
- Form submissions
This data can then be used to segment your leads based on their behavior. For example, you could create a segment of leads who watched a specific video for more than 50%. These leads are likely to be more interested in your product or service, so you could target them with additional marketing materials.
Automate Lead Nurturing
Once you have segmented your leads, you can start to nurture them with targeted marketing messages. Video workflows can be used to automate this process. For example, you could set up a workflow that sends a lead a case study after they watch a specific video. Or, you could send them a demo invitation if they click on a call-to-action.
Example Video Workflows
Here are a few examples of video workflows that you can use to automate your lead generation and nurturing efforts:
- Lead segmentation: Create a workflow that segments leads based on the videos they watch, the percentage of each video they watch, or the forms they fill out.
- Lead nurturing: Create a workflow that sends leads additional marketing materials, such as case studies, product demos, or special offers, based on their viewing behavior.
- Lead qualification: Create a workflow that changes the lifecycle stage of leads based on their video engagement. For example, leads who watch a specific video for more than 50% could be moved to the MQL stage.
Bonus: Tips for Creating Effective Video Workflows
Here are a few tips for creating effective video workflows:
- Start with a clear goal. What do you want to achieve with your video workflow? Do you want to generate leads, nurture leads, or qualify leads?
- Use relevant triggers. The triggers you choose for your workflow should be relevant to your goal. For example, if you want to generate leads, you could use a trigger that is based on video watch time or call-to-action clicks.
- Segment your leads. Segmenting your leads allows you to target them with more relevant marketing messages. For example, you could create a segment of leads who watched a specific video for more than 50%. These leads are likely to be more interested in your product or service, so you could target them with additional marketing materials.
- Automate your actions. Once you have segmented your leads, you can start to automate your marketing actions. For example, you could set up a workflow that sends a lead a case study after they watch a specific video. Or, you could send them a demo invitation if they click on a call-to-action.
Conclusion
Video workflows are a powerful tool for automating your lead generation and nurturing efforts. By tracking key viewer interactions, you can segment your leads based on their behavior and send them targeted marketing messages. This can help you to improve your conversion rates and close more deals.
Frequently Asked Questions
What are the benefits of using video workflows?
Video workflows can help you to:
- Generate more leads
- Nurture leads more effectively
- Qualify leads faster
- Close more deals
How do I create a video workflow?
To create a video workflow, you will need to:
- Choose a goal for your workflow.
- Select the triggers that will start your workflow.
- Segment your leads based on their video engagement.
- Automate your marketing actions.
What are some examples of video workflows?
Here are a few examples of video workflows that you can use:
- Lead segmentation: Create a workflow that segments leads based on the videos they watch, the percentage of each video they watch, or the forms they fill out.
- Lead nurturing: Create a workflow that sends leads additional marketing materials, such as case studies, product demos, or special offers, based on their viewing behavior.
- Lead qualification: Create a workflow that changes the lifecycle stage of leads based on their video engagement. For example, leads who watch a specific video for more than 50% could be moved to the MQL stage.
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