Key Takeaways
- Agencies need to innovate their new business efforts by incorporating creativity and using new platforms like podcasts and webinars.
- Social media can be an effective tool for new business if agencies engage with prospects, create valuable content, and track their results.
- Agencies should not overestimate the effectiveness of their positioning strategy and should seek external feedback to ensure it aligns with market perception.
Remember the scene in “The Matrix” where Neo discovers the real world is a simulation? That’s how many agencies feel about new business: they’re stuck in a loop, doing the same old things and getting nowhere. But fear not, intrepid marketers! We’ve decoded the agency new business matrix and identified three glaring wake-up calls that could jolt you into a new era of growth.
1. Creativity Deficit: New Business Needs a Shot of Innovation
In a world where every agency claims to be “creative,” it’s ironic that so few are actually innovative in their new business efforts. A mere 24% of agencies interview potential clients via blog posts or podcasts. This is a missed opportunity to establish rapport, showcase expertise, and stand out from the crowd like a unicorn at a donkey convention. Think about it: would you rather listen to a boring sales pitch or engage in a lively conversation with someone who genuinely understands your business?
2. Social Media Misfire: Time to Unplug and Re-engage
Social media is a double-edged sword for agencies. While 58% report success, many struggle to use it effectively. It’s not enough to just post random updates and hope for the best. Agencies need to engage with prospects, create valuable content that resonates with their target audience, and track results to optimize their strategy. Remember, social media is a two-way street: it’s not just about broadcasting your message, it’s about listening and building relationships.
3. Positioning Overconfidence: The Illusion of Grandeur
Over 65% of agencies believe they have a strong positioning strategy. But hold your horses, cowboys! Many may be overestimating its effectiveness. It’s like that time you thought you looked fabulous in those neon leg warmers, only to realize later you resembled a rejected member of the Village People. External feedback is crucial to ensure your positioning aligns with market perception. Revisit it regularly to make sure it’s clear, concise, and still relevant in the ever-changing marketing landscape.
Bonus: The Secret Sauce for New Business Success
In addition to the wake-up calls above, here’s a dash of extra inspiration:
- Be authentic: Don’t try to be someone you’re not. Prospects can smell fakeness a mile away.
- Build relationships: New business isn’t just about closing deals; it’s about building long-term partnerships.
- Measure your results: How do you know what’s working if you’re not tracking your progress?
And finally, remember the words of the great marketing sage, David Ogilvy: “The best ideas come as jokes. Make your thinking as funny as possible.”
Frequently Asked Questions:
1. How can I improve my agency’s creativity for new business?
Try brainstorming sessions with your team, exploring new platforms like podcasts and webinars, and seeking inspiration from outside the marketing industry.
2. What are some effective ways to use social media for new business?
Create valuable content, engage with prospects, run targeted ads, and track your results to optimize your strategy.
3. How can I ensure my agency’s positioning is effective?
Get external feedback, conduct market research, and revisit your positioning regularly to make sure it aligns with market perception.
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