Key Takeaways
- Website optimization is an ongoing process that requires constant monitoring and improvement to stay competitive.
- By following specific recommendations, you can significantly enhance your website’s performance, attract more qualified traffic, and convert visitors into customers.
- Utilizing website optimization tools like Website Grader can provide valuable insights and recommendations to help you identify areas for improvement and track your progress.
In a recent webinar, we put three websites under the microscope using Website Grader, a tool that evaluates website performance. The results were eye-opening, and we learned some valuable lessons that we’re excited to share with you. Buckle up, website warriors, and let’s dive in!
Website Grader Score 96: Information Mapping
This website had a solid foundation, but a few tweaks could have boosted its performance even higher. We recommended starting a blog to generate inbound links, reducing call-to-action clutter on the home page, and using descriptive, long-tail keywords in title tags and throughout the site. These changes would have helped the website attract more qualified traffic and convert visitors into customers.
Website Grader Score 6: Mesiro & Fink
This website had room for improvement, but it also had a lot of potential. We suggested adding a telephone field to the form to facilitate direct contact, connecting social media efforts to the website and using the firm’s name in the Twitter handle, and contributing more actively to the blog with educational and less self-promotional content. These changes would have helped the website establish itself as a thought leader in the legal industry and attract more clients.
Website Grader Score 44: BT-TelConsult
This website had a long way to go, but we saw a bright future for it. We recommended adding an email form for easier contact, creating a blog to leverage expert knowledge and generate content, and increasing website content and indexed pages to attract more inbound links. These changes would have helped the website establish itself as a valuable resource for businesses looking for telecommunications solutions.
Website Grader Score 21: Photos by Orion
This website had some serious issues that needed to be addressed. We suggested eliminating frames for easier navigation, avoiding using white-on-black backgrounds for readability, connecting the blog to the website and using its content for lead generation, adding geographical keywords to title tags, and showcasing more relevant images, such as portraits and wedding photography, on the home page. These changes would have helped the website attract more visitors, generate leads, and grow the photography business.
Bonus: One of the most important things we learned from this exercise is that website optimization is an ongoing process. There is always room for improvement, and you should always be looking for ways to make your website better. By following the recommendations in this article, you can take your website to the next level and achieve your business goals.
Remember, website optimization is not just about getting more traffic. It’s about getting the right traffic – visitors who are interested in your products or services and who are likely to convert into customers. By focusing on the user experience and providing valuable content, you can create a website that is both effective and engaging.
Frequently Asked Questions:
What is Website Grader?
Website Grader is a free tool that evaluates website performance based on 70 factors, including SEO, mobile friendliness, and security. It provides a score and detailed recommendations for improvement.
How can I improve my Website Grader score?
Follow the recommendations provided by Website Grader. These recommendations are tailored to your specific website and will help you improve your website’s performance.
What are some other website optimization tools?
There are many other website optimization tools available, including Google Analytics, Google Search Console, and Pingdom. These tools can help you track your website’s traffic, identify areas for improvement, and monitor your website’s performance over time.
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